Big Data Basics

An Introduction to Big Data and How it is Changing Software

Amazingly, 90% of the data in the world today has been created only in the last two years. With the increase of mobile devices, social media networks, and the sharing of digital photos and videos, we are continuing to grow the world’s data at an astounding pace.

However, big data is more than just the data itself. It is a combination of factors that require a new way of collecting, analyzing, visualizing, and sharing data and insights. These factors are forcing software companies to re-think the ways that they manage and offer their data, from new insights to completely new revenue streams.

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Who is this paper for?

  • Software executives and startup founders that would like a high-level understanding of Big Data
  • Product managers and IT directors that need to understand the impact of Big Data on their development teams and products
  • Software developers and architects that want to know how Big Data works